Content Authenticity

The ability to verify that a piece of content, whether image, video, audio, or text, is genuine and has not been manipulated or synthetically generated without disclosure. Content authenticity is increasingly important as generative AI makes it easier to create convincing synthetic media. Technical solutions include digital watermarking, cryptographic signing, and provenance standards like the C2PA specification.
See also: deepfake, Digital Doppelganger, generative AI.